I’m Zabeba, a licensed clinician, business consultant, and the founder of The Business Lab and Phoenix Health & WellBeing.

For the past five years, I’ve owned and led a group mental health practice that has grown to 15+ clinicians and staff, offering integrated care through both therapy and psychiatric medication management.

I know firsthand what it’s like to run a mental health practice while carrying responsibility for both clients and clinicians. Practice ownership goes far beyond clinical work. It involves hiring and leadership, systems development, insurance processes, financial planning, and ongoing decision-making, often while trying to protect your own capacity and well-being.

I’ve felt the pressure of wanting to make the right decisions, not only for the business, but for the people who depend on it. Even when a practice is functioning well, the weight of leadership can feel constant and isolating. There’s a real tension between growing something meaningful and maintaining sustainability over time.

The Business Lab was created from that lived experience.

Through The Business Lab, I provide business consulting for mental health professionals, including therapists and psychiatric nurse practitioners, who want to build practices that are structured, ethical, and sustainable. My work focuses on practice strategy, leadership, and systems—helping clinicians move out of survival mode and into intentional, informed decision-making.

This work isn’t about hustling harder or following a one-size-fits-all business model. It’s about building a practice that supports your life, protects your values, and allows you to lead with clarity.

You don’t have to choose between growth and sustainability.
And you don’t have to figure this out alone.